Search Lucid

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About Search Lucid

Search Lucid is an independent paid search consultancy based in London.

Who runs it

Harry Watts, Founder, Search Lucid

Harry Watts

Founder, Search Lucid · London

LinkedIn ↗

I've worked in marketing since 2012, when I joined a search engine marketing (SEM) startup as employee number two and its first SEM manager. The business rapidly scaled to over $100M in revenue, and at its peak we were spending north of $500,000 a day.

Over 14 years later and I've managed growth marketing teams at director level for two FinTechs, broadening my marketing expertise a long way beyond Google Ads. Paid search is still what I choose to consult on, because by now, it's second nature.

The point of that history is range, not size. I've managed budgets from £500 a month to half a million dollars a day, and the discipline is the same at both ends: know what a click is worth before you buy it.

Where I've worked

  • MossSpend management FinTech Director of Growth
  • Equals MoneyBusiness payments and FX Director of Growth Marketing
  • ZeeloTransitTech platform Senior Performance Marketing Manager
  • The Fusion LabsAlgorithmic search engine marketing Head of Digital Marketing

Why it exists

It started with friends and family's businesses. Someone would ask whether Google Ads was worth trying, or why the ads they were already running weren't working, and the answer was usually something basic that nobody had bothered to check. That kept happening often enough that by October 2022 it had grown legs of its own, so I created Search Lucid Ltd.

Over fifteen businesses have been through it since. Mostly local, mostly consumer-facing, several still with me years later. Campaigns often target Ireland, the EU and North America alongside the UK.

I turn work down

Staying lean is deliberate, and I'm selective about who I take on. Paid search doesn't suit every business — some don't have the margin to buy clicks, some sell something nobody's searching for, and some would do better spending the money elsewhere. If I don't think I can improve on what you're doing now, I'll say so on the intro call and we'll leave it there. That has cost me work, but it's also why the clients I do take tend to stay.

How I work

  • Tracking first. Bad or missing conversion data corrupts every decision downstream.
  • Flat monthly fees. Never a percentage of ad spend.
  • Your account stays yours. Built under your billing. You keep the history.
  • No handoffs. You won't be passed to someone junior once we start work.

The name

Two long-standing obsessions of mine: search and music.

I've produced and released music as Juke Lucid since 2016, so when the company needed a name in 2022, the choice was obvious.

Lucid is also how I work with clients: clear strategy, clear pricing, clear reporting.

Businesses I recommend

Run by people I've worked with and rate. If you need what they do, tell them I sent you.

  • Stable Payments ↗

    Finance, FX and payments for UK SMEs

    Founded by Steve Paul and Tom Kiddle, who I worked alongside at Equals Money. Stable takes what they learned building business payments and FX at scale and points it at smaller companies: debt advisory across more than forty lenders, plus free benchmarking of what you already pay for FX, card acceptance and energy. When a client asks who to talk to about funding, this is who I send them to.

Company details

  • Search Lucid Ltd, company no. 14407505, England and Wales
  • Registered office: 1a Connaught Road, London, E4 7DL
  • Incorporated October 2022

What clients say

Rated 5.0 out of 5 on Google reviews.

  • ★★★★★

    I worked closely with Harry on two separate occasions, and each time he has been exceptional - very knowledgeable and experienced in what he does.

    What I really appreciated about Harry is that he never pushed a particular narrative just to make a sale. He genuinely cared about helping us save as much money as possible while still getting the best results.

    I would highly recommend him.

    Vas G. via Google

  • ★★★★★

    We really enjoyed working with Search Lucid - they gave us some great advice and support in building out our Google Ads strategy, with clear, practical recommendations that have helped us generate genuine new business leads.

    Harry really knows his stuff and is genuinely one of the nicest people we've worked with - approachable, honest and incredibly supportive.

    Louise S. via Google

  • ★★★★★

    A very rare find. Someone who can really go deep into company goals and ensure alignment with PPC and wider digital marketing. I actually don’t want to share this review as he’s my secret weapon for growth!

    Berian R. via Google

  • ★★★★★

    After using a few different marketing agencies to help my business with Google ads, I can certainly say that Search Lucid had the greatest impact on leads generation. Transparent and informative campaign walkthroughs helped me understand what was going on, I highly recommend to anyone else.

    Liam S. via Google

  • ★★★★★

    My experience of Search Lucid is nothing but positive. I was blown away by their meticulous attention to detail and industry expertise which spanned further than just an ‘out of the box’ service. They really went above and beyond. Thank you!

    Henry G. via Google

  • ★★★★★

    Expert search engine marketing at a great price. Search Lucid tailored Google Ads campaigns to increase leads with exceptional results. Highly recommended

    James E. via Google

Book a free intro call

Thirty minutes, no charge and no pitch. Tell me what you sell and what you've tried, and I'll tell you whether paid search is worth it for you.

Get in touch

Written by Harry Watts

20 articles