What happens to your data

Who is responsible

Search Lucid Ltd is the data controller for personal data collected through this website.

• Company: Search Lucid Ltd, registered in England and Wales, company number 14407505
• Registered office: 1a Connaught Road, London, England, E4 7DL
• Data protection contact: harry@searchlucid.com

What is collected

When you submit the contact form

Only what you type into it:

• Name and email address — required, so I can reply
• Website and monthly ad spend range — optional
• Your message — please don't put anything confidential in it; it travels by ordinary email

Two things are added automatically when the form is submitted: the time of submission, and a two-letter country code derived from your IP address by Cloudflare. Your full IP address is not included in the email I receive. Both exist to help me spot automated abuse.

When you simply read the site

There is no analytics, no advertising tracking and no third-party scripts on any page except the contact page. I do not know who visits, which pages they read, or where they came from. Cloudflare, which serves the site, processes technical request data such as IP addresses for security and delivery as part of its own operations.

Cookies

This site sets no cookies of its own, which is why there is no cookie banner. The contact page loads Cloudflare Turnstile — the "confirm you're human" check — which may set a short-lived token to verify the submission. It is used for that purpose only and does not track you across other websites.

Why, and on what legal basis

I use what you send to read your enquiry, reply to it, and if it turns into work, to discuss and carry out that work.

The lawful bases under UK GDPR are legitimate interests — you have contacted a business expecting a reply, and responding is the obvious mutual interest — and, where an enquiry progresses toward an engagement, steps taken at your request prior to entering a contract.

I will not add you to a mailing list, send you marketing you didn't ask for, or pass your details to anyone for their own marketing. There is no mailing list.

Who else touches it

Three providers process your enquiry on my behalf, each doing one job:

• Cloudflare — serves this website and runs the spam check on the form
• Resend — delivers the form submission to my inbox as an email
• Zoho Mail — hosts the mailbox the enquiry lands in

None of them use your data for their own purposes. Beyond these, your details are disclosed to nobody, except where I am legally required to.

Transfers outside the UK

Cloudflare and Resend are US-headquartered and operate global infrastructure, so your enquiry may be processed outside the United Kingdom. Where that happens, the transfer is covered by appropriate safeguards under UK data protection law — an adequacy decision, the UK Extension to the EU–US Data Privacy Framework, or standard contractual clauses, depending on the provider.

How long it is kept

• Enquiries that don't lead to work: kept for up to 24 months in my email, then deleted. Business enquiries have a habit of resurfacing a year later, and it's useful to have the history.
• Enquiries that become clients: kept for the duration of our work together, then for 7 years after the final invoice, to meet UK accounting and tax record-keeping requirements.

Ask me to delete your enquiry sooner and I will, unless I'm legally required to keep it.

Your rights

Under UK GDPR you can ask me to:

• Give you a copy of the personal data I hold about you
• Correct it if it's wrong
• Delete it
• Restrict or stop processing it
• Provide it in a portable format
• Stop relying on legitimate interests, by objecting to that processing

Email harry@searchlucid.com and I'll respond within one month. There is no charge.

If you're unhappy with how I've handled your data you can complain to the Information Commissioner's Office at ico.org.uk/make-a-complaint, or on 0303 123 1113. I'd rather you raised it with me first so I can put it right.

Changes

If this notice changes materially, the date below changes with it. There is no archive of previous versions; if that matters to you, save a copy.

Last updated: 29 July 2026